- Protection Structure Design & Coverage Expansion -
I. The Goal of HPC
• Visually identify patentable subject matters for protecting products and business.
• Visually analyze legal coverage built by the patent portfolio.
• Help for easy decision-makings on creating and evaluating inventions, designing foreign patent portfolios, responding to OAs’, etc.
II. Underlying Concept: The Market Evolution
Market is evolving: Changes in consumers’ tastes seem to be abrupt in timing and discontinuous in direction, like biological evolutions in nature.
Market evolution shows a pattern: Performance/reliability - Convenience - Diversification(Manufacturing Flexibility) - Costs(Manufacturing Efficiency)
(Clayton M. Christensen, 1997, THE INNOVATOR'S DILEMMA: When New Technologies Cause Great Firms to Fail, Harvard Business School Press).
Catch up with the market evolution: Using a Patent Field Matrix and its dedicated S/W, a powerful patent portfolio can be built which is able to catch up with the market evolution.
III. The Process of HPC
1. Patenting Field Topography:
Market Evolution Research: The evolution characteristics of your market is analyzed by researching changes in market requirments in time. Marketers, sales people, engineers may be interviewed, and product bench markings may be performed.
Value Chain Extraction: Product value chain is important in understanding technical components of your product and movement of value in your business. Engineer interviews, claims normalization and hierarchical grouping, etc. may be performed.
2. Portfolio Structure Analysis:
Patent Field Matrix: Visualize the protection coverage of your portfolio by indicating claimed coverage of a patent portfolio on each of the cells in a 2-dimensional matrix.
Claim Normalization: Claims of your patents are converted into a database by carefully selected reference terms by our experienced patent attorneys and experts. Now, the claim coverage can be processed by dedicated softwares.
3. Coverage Expansion Design:
Feature Extraction and Evaluation: Extract product features not yet realized but required in the future, and evaluate their impact on the business.
Saturation Point Evaluation: Evaluate a level of a product feature at which no further improvements can generate meaningful customers’ attention.
Patent Tracing, Mining and Development: Systematic and planned patent creation and development.
IV. Examples of Patent Field Matrix
◊ Concept of Patent Field Matrix
◊ Real Example of automatically generated PF Matrix by dedicated S/W
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